Privacy policy

Last updated: November 14, 2025

Modex™ operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). Modex™ is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal data.

By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

We may collect or process the following types of personal data depending on how you interact with our Services and as permitted by law:

  • Contact details: name, billing and shipping address, email, phone number.

  • Payment details: card and transaction information (processed securely by our payment providers).

  • Account details: login credentials, preferences, and account settings.

  • Order & transaction data: products viewed, added to cart, purchased, returned, or exchanged.

  • Device and usage data: IP address, browser type, device ID, operating system, and interactions with our site.

  • Cookies and tracking technologies: session data, analytics, and advertising identifiers.

2. How We Collect Data

We collect data:

  • Directly from you when you make a purchase, create an account, or contact us;

  • Automatically via cookies, pixels, and analytics tools when you browse our site;

  • From our partners, such as Shopify, Meta, Google, and TikTok, who provide analytics, advertising, and hosting services.

3. How We Use Your Data

We use your personal information for the following purposes:

  • To provide and improve our Services, including order processing, customer support, and personalization.

  • For marketing and advertising, to show you relevant offers via email or online ads on third-party platforms (e.g. Meta, TikTok, and Google).

  • To enhance security, detect fraudulent activity, and comply with legal obligations.

  • To communicate with you, including order updates and support.

4. Advertising and Analytics Tools

We use advertising and analytics tools to understand user behavior and measure campaign effectiveness. These include:

  • TikTok Pixel – to measure ad performance, optimize campaigns, and deliver personalized ads.

  • Meta (Facebook/Instagram) Pixel – to retarget visitors and measure conversions.

  • Google Analytics & Ads – to understand website traffic and improve marketing.

These tools may collect information about your actions (page views, add-to-cart, purchases) using cookies or similar technologies.
You can opt out of targeted advertising by adjusting your browser settings or using the following links:

5. How We Share Data

We may share your information with:

  • Shopify, our e-commerce platform provider;

  • Service providers (logistics, IT, payments, and marketing analytics);

  • Advertising partners (Meta, TikTok, Google) to deliver relevant ads;

  • Authorities, when required by law.

We do not sell your personal information.

6. Data Retention and Security

We retain your data only as long as necessary for the purposes outlined above, or as required by law.
We use technical and organizational safeguards to protect your information, though no system is completely secure.

7. Your Rights (GDPR & EEA/UK Residents)

You have the right to:

  • Access and obtain a copy of your personal data;

  • Request correction or deletion of your data;

  • Withdraw consent or object to processing for marketing purposes;

  • Request data portability;

  • File a complaint with your local Data Protection Authority.

To exercise these rights, contact us at info@modexstyle.it.

8. International Data Transfers

Your data may be transferred outside the EEA/UK (for example, to Shopify in Canada or TikTok in Singapore).
We use standard contractual clauses to ensure adequate protection for such transfers.

9. Children’s Privacy

Our Services are not directed to minors, and we do not knowingly collect information from individuals under 16 years of age.

10. Updates to This Policy

We may modify this Privacy Policy to reflect operational, legal, or regulatory changes.
Updates will be posted on this page with a new “Last updated” date.

11. Contact Us

For any privacy-related questions or requests, please contact:
📧 info@modexstyle.it
📍 Via Galletta 8, San Lazzaro di Savena, BO, 40068, Italy

Modex™ is the data controller for the purposes of this Privacy Policy.